AMERICA

Between 1499 and 1502, Italian banker Amerigo Vespucci sailed further south than those before him and he discovers the Amazon river. He writes up his travels and because he includes lurid details of exotic sexual practices to spice his adventures, his travelogues sell like wildfire. They make his name well known, and as a result Amerigo has half the world named after him.

Rabbi Ed Friedman A FAILURE OF NERVE - LEADERSHIP IN THE AGE OF THE QUICK FIX